Pearson Realty

Industry Experts Weigh in at This Year's EDC Real Estate Forecast


The Fresno County EDC 2022 Real Estate Forecast, “The Thrill of it All,” took place Thursday, April 21st at DoubleTree by Hilton Hotel Fresno Convention Center. The annual event gathers industry experts to share their insightful commentary and market analysis for the upcoming year. This year, four agents on the expert panel come from one of Pearson Realty’s Companies.

Industry Experts

Nick Audino, SIOR

Senior Vice President - Newmark Pearson Commercial

Nick Audino, SIOR

Nick is an active member of the Fresno County Economic Development Corporation, serving as the Chairman of the Board. Nick’s wide range of real estate knowledge enabled him to guide each panel over the most informative pieces of information while keeping the conversation entertaining. “I am pro-jobs, and it is up to us as a community to position ourselves to capture and capitalize on the opportunities that continue to come to our valley.”



Peter Orlando

Senior Vice President - Retail California

Peter Orlando

Quick Market Take: “Rents are up, pharmacy chains need to downsize, and fried chicken is the new oven baked pizza.”

As a small business owner himself, Peter understands the potential challenges brick and mortar retail stores face as e-commerce continues to see growth and the labor market continues to see a shortage, however, he doesn’t let this deter him from participating in the robust retail market. “There is an emotional need or desire that drives shopping habits, and those habits will continue to drive traffic to brick and mortar retail.” In terms of the labor shortage, Peter has found that offering other benefits to employees, such as a flexible schedule, helps keep his businesses staffed. “ Every business owner needs to ask themselves, how are we relevant to our consumer and our employee.”



Ethan Smith, SIOR, CCIM

Senior Vice President - Newmark Pearson Commercial

Ethan Smith, SIOR

Quick Market Take: “Fresno County’s industrial market is at capacity and pricing is reflective of that.”

The industrial sector has seen explosive growth nationwide as e-commerce has continued to rise during the pandemic. With businesses looking to bypass seaport bottlenecks and increase their “last mile” shipping points. Fresno appeals to companies for these reasons, and more but there is no availability. “Unfortunately, industrial development has become a point of contention within our city, making it impossible to work with businesses looking to open in our area, which ultimately leads to numerous jobs lost.”



Sullivan Grosz

President - Pearson Realty, Ag Divison

Sullivan Grosz

Quick Market Take: “Pistachio farmland values are on the rise, and Fresno Irrigation District access has major impacts on property valuation.”

It’s no secret that the agricultural industry relies on water. Still, some might be surprised at just how much FID & Groundwater properties increase in value over a Groundwater only counterpart. “We are seeing three times less value for groundwater-only properties.” Governor Newsom’s new policies on drilling will cause further delays in accessing water. “We will see a rise in commodity prices as SGMA will ultimately lead to less food being produced in the valley.”